Leading the full web redesign of Voxbee, an AI-powered dubbing and voice cloning tool, in order to establish credibility, build a professional brand identity, and increase conversion amongst content creators.
As the flagship product of Xccelerated AI, Voxbee gives content creators a way to translate their videos and voices, while maintaining their unique tone, texture, and personality that makes them them.
Three months after launch, Voxbee still struggled with user engagement, onboarding clarity, and converting visitors into active users. To combat this, the team proposed a complete redesign with fresher visuals and sharper content.
How might we create a more intuitive and trustworthy website experience that clearly communicates Voxbee's value to content creators?
I ran a competitive analysis of leading AI voice and dubbing platforms, examining how they structure their pages, surface demos, and speak to creators.
After auditing similar platforms, we decided to focus on the three patterns that consistently won creators over: demos shown before the ask, a linear page structure, and plain-spoken, creator-first language. The strongest sites earned trust on first impression by showing the output instead of describing it and by stripping away the dense, feature-listing layouts that made Voxbee's original site feel overwhelming.
To ensure the redesign was guided by actual user input, I led 6 user interviews with content creators, walking them through the existing site and taking note on what landed, what confused them, and whether they'd trust this product.
What are your initial thoughts when landing on the site?
Is it easy to navigate and find what you're looking for?
Does this feel like something made for you as a content creator?
Would you trust this product? Why or why not?
"I'd need to see examples or demonstrations before committing to this."
"There's a lot going on. I'm not sure where to look."
"This doesn't really feel like it's made for someone like me."
These insights revealed that the core issue wasn't just visual. The issue was a lack of clarity, focus, and creator-centered communication.
With both stakeholder input and user insights in hand, I scoped the project around the three areas that would most directly address user confusion and then mapped lower-priority work behind them.
First point of contact. Biggest opportunity to improve clarity, trust, and engagement.
Refocusing language to speak directly to content creators and clarify Voxbee's value.
Establishing a clean, professional identity that earns credibility on first impression.
Features, pricing, enterprise — the standard pages users expect on a product site.
Hands-on examples to give creators a real feel for what Voxbee can do.
Allocating efforts this way meant we could ship the most critical pain points within an 8-week window without dropping the supporting structure!
Guided by user insights, stakeholder input, and feature prioritization, several major improvements were made from the original site to the redesign.
Users expressed feeling overwhelmed and confused by the dense blocks of text and unfocused structure of the original site, which resulted in quick drop-off and low perceived trust.
To combat this, the redesign features digestible chunks of information, a refined visual identity, and an organized information architecture.
Users previously felt the website wasn't creator-friendly and that the language felt disjointed. The new messaging shifts away from simply explaining Voxbee's mission and functionalities toward more connected language that showcases how Voxbee could enhance content creators' global reach.
"We're on a mission to humanize AI voice dubbing — driving more views, expanding your reach, and winning more fans."
"Voxbee helps creators grow their brand globally with AI video and audio tools that sound just like you — tone, texture, and all."
With only Landing, Pricing, and Sign in pages, the previous site made users and stakeholders question the professionalism and credibility of Voxbee. The new site adds Enterprise, FAQ, Demo Booking, Contact, and Resources pages.
In interviews, many creators expressed wariness due to a lack of demonstrations and examples. So we took it a step further by introducing interactive demonstrations that let creators tinker with the features first-hand and build familiarity trust before committing.
An engaging first impression that introduces the product, highlights its benefits, and gives creators an overview of how it works in simple terms.
An interactive breakdown of Voxbee's tools that lets users explore the product hands-on. Real demos build credibility by showing, not just telling, how the dubbing and voice cloning work.
A clear overview of pricing tiers designed to fit different needs, helping users quickly understand which plan works best for their workflow and scale.
Tailored messaging for enterprise teams, showcasing Voxbee's value for large organizations.
15 redesigned web screens
6 content creators interviewed
Developer-ready in 8 weeks
15% increase in engagement & demo requests
Starting with an unclear brief from stakeholders, I was pushed to take initiative, set up meetings, ask better questions, and build a habit of speaking up early when things don't add up.
The best designs are the ones that ship! Learning to balance user needs with technical constraints by communicating closely with developers was essential.
No matter how strong the visuals, users need to understand the product first. Clarity will always beat flash.
This was my first time as a design lead. I learned how to trust my teammates, delegate effectively, and act as the connective tissue between design, engineering, PM, and stakeholders.
